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3 Reasons Social Media Is An Essential Part Of Growing A Business

Georgia Harris
October 3, 2022

Have you ever considered how spending time on social media can benefit your business?

It’s no question that social media rules the world, with over 4.2 billion daily social media users worldwide. Having a good social media presence is oftentimes the best first impression a brand can make. Having social channels that accurately represent your company's voice is not only the best way to drive new business but makes working for your company highly attractive.

Take Tate McRae for example, she understood the power of social media when it came to launching her career as a musician. She became a Gen Z household name when her song ‘that way’ had a resurgence of virality on TikTok, earning itself over 200 million Spotify plays.

Tate went on to become the youngest person ever to be named by Forbes on their 30 Under 30 list in the music category and now has over 19 million monthly listeners on Spotify. Tate is a perfect example of how marketing your brand through social media, in this day and age, can be the key to success. She continues to pre-launch her songs on TikTok, giving snippets that go viral before the song is even published, something we see more and more artists doing.

200 million Spotify plays might not be your social media end goal, but having a social presence can make all the difference for your growing business. Exposure is everything, so here are three reasons social media is the key to helping your brand stand out. Don’t just take our word for it 😉

  • Subtlety Of Subconscious Selling

Over 50% of consumers find out about brands through social media, with 83% of Instagram users saying they discover new things from their feeds. Being loud and constant on social media can improve the reach you get when it comes to customers.

All though your product may not be a year-round necessity, being constant in social media's subconscious will, when the time is right, make potential customers or clients think “I remember reading Ortus’ LinkedIn post, I’ll reach out to them to help me find a job”.

  • Finding Your Perfect Hire

With approximately 13 new social media users every second, your perfect candidate might have just pressed publish on their first tweet or finally uploaded a profile picture to LinkedIn. According to a survey done by Glassdoor 79% of job applicants search for employment on social media. At Ortus, we pull quotes and language from your social media into our adverts, we pair that with content we know works, to precisely convey your company's brand and vibe and attract your perfect hire.

  • Sending Positive Shockwaves

The instantaneous-ness of social media is slightly terrifying but is an amazing thing when it comes to the positivity of constant customer service. According to SproutSocial, 68% of customers agree that social media enables them to have a closer form of contact with brands. Always responding to comments and questions across your socials can give your brand a more personable feel and encourage a greater amount of interaction, which pushes your media out to more people, talk about a win-win.

78% of consumers say they are willing to buy from a brand if they see positive interaction on social media, so let's face it, social media is one of the greatest marketing tools you can invest in.

Georgia Harris
Marketing Assistant

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