Business Development Manager

London - Hybrid


Release Your Marketing Potential: How to Prepare for a Marketing Interview

Abby Barnes
June 21, 2023
Are you ready to level up your marketing career? Securing your next killer marketing role starts with acing the interview. Check out our top tips below ✨

1. Know the Company Inside Out:

One of the best ways to impress interviewers is to demonstrate your knowledge and passion for the company, talk about why you REALLY want to work there.

Dive deep into their website, blog, social media accounts, and any other available resources. Talk about their copywriting styles, content, the target audience they are aiming for and why that really gets you out of bed in the morning. Understand their brand, values, target audience, and competitive landscape.

Show them that you've done your homework by mentioning recent marketing campaigns, initiatives, or successes during the interview. Why not even show mention their social media pages and campaigns e.g. a recent YouTube ad they did. This will prove your genuine interest in the company and help you connect with the interviewers on a deeper level and show them you mean business!

2. Highlight Your Impactful Marketing Projects:

Take some time to reflect on your marketing journey so far. What projects have you worked on that had a significant impact on the bottom line? For instance, if you successfully executed a social media campaign that generated a 50% increase in lead generation and a 25% increase in sales, make sure to share this achievement. Quantify the results and emphasise the positive outcomes your projects have delivered. Employers want to see how your past experience aligns with the role you're applying for and how your contributions have made a tangible difference.

Heck, even get your portfolio site up in the background and do a cheeky demo of your own website (if you have one). If not your own site, then projects worked on. Be bold and show what you have to offer.

3. Brush Up on Marketing Fundamentals:

Marketing is a dynamic field, and it's essential to stay up-to-date with its core principles. Revisit marketing fundamentals such as the 4Ps (Product, Price, Place, Promotion), target audience segmentation, positioning, and branding.

Brush up on role specifics, depending on the role you’re applying for such as CRM Marketing and Email Marketing, talk about those campaigns and their impact. Content Marketing - podcasting, social media, copywriting or Product Marketing - research, focused content, budgeting, engagements and your depth of knowledge about them.

Familiarise yourself with current marketing trends, emerging technologies, and digital marketing strategies. For example, if the company you're interviewing with is known for its innovative content marketing approach, showcase your knowledge and experience in creating engaging content that resonates with the target audience. The more well-rounded your marketing knowledge is, the better equipped you'll be to tackle interview questions and demonstrate your expertise.

4. Showcase your Digital Marketing Skills and Results:

Digital marketing has become increasingly important in businesses today. Emphasise your proficiency in digital marketing tools and platforms such as Google Analytics, SEMrush(SEO), Hubspot, Salesforce, MailChimp, Intercom, Adobe Commerce (Magento), Canva, Buffer… you get the point. Whichever tools you’re an expert in - make sure that comes across.

Share examples of how you've used these tools to drive results and impact the bottom line. For instance, if you implemented an email marketing campaign that resulted in a 30% increase in click-through rates and a 15% increase in customer conversions, highlight these outcomes. Employers value candidates who are comfortable navigating the digital marketing landscape and can leverage it effectively to achieve measurable results.

5. Demonstrate Your Problem-Solving Abilities:

Marketing often involves solving complex problems and making strategic decisions. Be ready to discuss situations where you've encountered challenges and how you tackled them.

Employers want to see your problem-solving approach, your ability to think critically, and your willingness to take calculated risks. Highlight instances where you've developed creative solutions, optimised campaigns, or adapted strategies to achieve desired outcomes. If you faced a situation where the company was struggling to engage with the younger demographic, share how you successfully implemented a social media influencer campaign that resulted in an increase in brand awareness among the target audience, bonus points if you know the figures and percentages.

Focus on the positive impact your problem-solving abilities have had on business objectives.

6. Practice Effective Communication:

Strong communication skills are vital for any marketing role.

Practice articulating your thoughts clearly and concisely. Be prepared to explain complex marketing concepts in a way that anyone can understand.

Showcase your ability to tailor your communication style to different audiences and effectively convey your ideas.

Employers want to see that you can communicate persuasively, collaborate with team members, and build relationships with stakeholders. Highlight instances where your communication skills have positively influenced cross-functional collaborations or customer relationships.

Preparing for a marketing interview involves thorough research, highlighting your experience and impact on the bottom line, staying updated with marketing fundamentals, showcasing digital marketing skills and measurable results, demonstrating problem-solving abilities, and practicing effective communication. By following these tips, you'll be well-prepared to impress the interviewers and show them that you have what it takes to excel in the world of marketing. Good luck on your marketing journey, we’re routing for you!

Abby Barnes
Executive Assistant & Operations Executive

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