Business Development Manager

London - Hybrid


Stand Out! Catch the Eye of a Recruiter with Your LinkedIn Profile

Abby Barnes
June 28, 2023

In today's competitive job market, it's essential to have a standout LinkedIn profile that catches the eye of recruiters. With millions of professionals vying for attention, your profile needs to make a great impression that’ll get you at the top of a recruiters list. So, whether you're a recent graduate or an experienced professional looking for new opportunities, here are some tips straight from the source on how to catch the eye of a recruiter with your LinkedIn profile 👀

1. Start with a captivating headline:

Your LinkedIn headline is the first thing recruiters see, so make it count! Instead of simply stating your job title, create a compelling headline that showcases your unique value proposition.

Highlight your skills, expertise, and career aspirations to pique the interest of recruiters who come across your profile.

Some great examples:

“CEO (Chief Empathy Officer) | LGBTQ+ | Public Speaker | Diversity, Equity & Inclusion Consultant| Board Director | Charity Trustee” - Amusing, shows personality and relevant information to the field they’re in ✅

“Creating Lavish Social Media Marketing for Brands | Founder of Living Lavish Social | Featured on BBC Business” - Stylising the work they do, includes the company they founded so when you search for it, they will also come up and includes some exciting things they have been involved in ✅

“Product Growth Consultant | Women in Tech | StartupCoreStrengths” - It’s to the point, you don’t always have to be a creative mastermind. It shows current role, an interest that will definitely show up on recruiters Boolean searches as well as a play on words ✅

2. Craft a compelling summary:

Your LinkedIn summary is your chance to tell your professional story and make a strong first impression. Use this section to highlight your key achievements, skills, and experiences. Remember to keep it concise, engaging, and friendly and don’t be afraid to use metrics if relevant to your industry. Show your personality and passion for what you do to make recruiters want to learn more about you.

If you’re in Sales or Marketing - demonstrate the metrics of the impact your work has had e.g. Sales - I had a £1.2m target set out and I achieved 125% or Marketing - I drove customer lifecycle engagement up by 67% on X,Y,Z. Numbers talk! 🤓

3. Showcase your accomplishments:

Recruiters are interested in your accomplishments, so don't shy away from highlighting them. Use the "Experience" section to provide a brief overview of your roles and responsibilities, but focus more on the quantifiable results you achieved. Use numbers, percentages, and tangible outcomes to demonstrate your impact and value to potential employers  📈

Don’t forget to talk about the industries you experience in. If you’re a Sales person with experience selling into an area, put that in e.g retail, technology, Financial Services, FinTech, Hospitality etc.

4. Leverage recommendations and endorsements:

Social proof is powerful when it comes to attracting recruiters 📱

Request recommendations from colleagues, supervisors, or clients who can vouch for your skills and work ethic. Similarly, seek endorsements for your key skills to showcase your expertise. These testimonials provide credibility and help recruiters understand your capabilities from a different perspective.

5. Engage with LinkedIn groups and content:

LinkedIn is not just a digital resume; it's a thriving professional network. Join industry-related groups and actively participate in discussions. Share valuable insights, comment on others' posts, and contribute to relevant conversations.

Engaging with others demonstrates your knowledge, passion, and willingness to collaborate, making you more visible to recruiters.

Take it from us, the power of a post is enormous! The reach and impressions that has to get your name or your business seen by more than just your connections is amazing.

Also, see LinkedIn as a community. Like-minded people who are connecting, sharing and helping others. If you get into a habit of being visible on LinkedIn, the knock on effect could be the right recruiter seeing your face and profile 🤩

6. Regularly update your profile:

Keep your LinkedIn profile fresh and up to date. Share recent achievements, certifications, or projects you've completed. Regularly update your skills, experiences, and education sections to reflect your latest accomplishments.

By showcasing your growth and staying active, you'll demonstrate your commitment to professional development and catch the attention of recruiters who are seeking motivated individuals.

7. Use keywords strategically:

Now this one is key (pun intended). Recruiters often use keywords to search for potential candidates on LinkedIn.

To up your chances of being discovered through Boolean search, incorporate relevant industry-specific keywords throughout your profile. Research job descriptions in your field to identify the most commonly used keywords and include them organically in your headline, summary, experience descriptions, and skills section. Check out what we wrote above on how to have stand out headline and ensure you come up on those searches 🔎

With a well-crafted LinkedIn profile, you can catch the eye of recruiters and open doors to exciting career opportunities. These tips will no doubt help you create a profile that stands out from the crowd, showcases your expertise, and reflects your unique professional journey. Remember to stay authentic, engage with others, and regularly update your profile to maximise your chances of catching the attention of recruiters in your desired field.

Good luck in your job search! 🥰

Abby Barnes
Executive Assistant & Operations Executive

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